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Process

Process

Process

After reading Subliminal by Dr. Mlodinow, I was motivated to create a fictional brand that explores the futuristic (and possibly disruptive technology) of memory erasure.


The name White Lamb was chosen to convey the purity of a lamb and its sacrificial purposes. Thus, the name signifies how you must sacrifice a part of yourself, your memories, to live a clean, happy life.

After reading Subliminal by Dr. Mlodinow, I was motivated to create a fictional brand that explores the futuristic (and possibly disruptive technology) of memory erasure.


The name White Lamb was chosen to convey the purity of a lamb and its sacrificial purposes. Thus, the name signifies how you must sacrifice a part of yourself, your memories, to live a clean, happy life.

After reading Subliminal by Dr. Mlodinow, I was motivated to create a fictional brand that explores the futuristic (and possibly disruptive technology) of memory erasure.


The name White Lamb was chosen to convey the purity of a lamb and its sacrificial purposes. Thus, the name signifies how you must sacrifice a part of yourself, your memories, to live a clean, happy life.

After reading Subliminal by Dr. Mlodinow, I was motivated to create a fictional brand that explores the futuristic (and possibly disruptive technology) of memory erasure.


The name White Lamb was chosen to convey the purity of a lamb and its sacrificial purposes. Thus, the name signifies how you must sacrifice a part of yourself, your memories, to live a clean, happy life.

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Using Processing, I created a digital interactive poster that reveals the brand logo upon clicking and dragging to signify the transition of chaos to peace through memory erasure.

Using Processing, I created a digital interactive poster that reveals the brand logo upon clicking and dragging to signify the transition of chaos to peace through memory erasure.

Using Processing, I created a digital interactive poster that reveals the brand logo upon clicking and dragging to signify the transition of chaos to peace through memory erasure.

Using Processing, I created a digital interactive poster that reveals the brand logo upon clicking and dragging to signify the transition of chaos to peace through memory erasure.

Using Processing, I created a digital interactive poster that reveals the brand logo upon clicking and dragging to signify the transition of chaos to peace through memory erasure.